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You know this is a super competitive market.
I just took a trip to Vienna and found the local electric scooter hiring has several competitors now, including:
- Tier
- Bird
- Lime
- Hive
It took me all of 10 mins to download three apps and register my Mastercard. That’s how difficult it will be to keep customers from using other providers, especially since you can’t ensure that every spot in the City has one of your scooters. The fact is you need all the apps so that you can take any scooter that is available.
How does Uber believe it will be able to make sufficient margin to enter profit?